Bank of America
Norma Jean Markus
American Express
NewsLook
Smart Design
YARD
Just Like Molly
WeConnectFashion
Rotation
Logo Highlights
Odds & Ends
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AGENCY

Organic

ROLE

Creative Director
Associate Creative Director

OUTPUT

Digital Signage

RESPONSIBILITY

Managed creative development and output logistics for Bank of America's national digital signage network

AGENCY

Organic

ROLE

Creative Director

OUTPUT

Presentation

RESPONSIBILITY

Spearheaded an initiative for a richer set of brand standards to include channel specific guidelines

AGENCY

Organic

ROLE

Creative Director

OUTPUT

Strategy Document

RESPONSIBILITY

Developed channel specific strategies for content deployment, pairing, timing, and overall digital signage best practices
New York Transit Discount
From A to B
Play Spot
My Expression Banking
You Never Know Someone's
True Passion
Play Spot
NFL Banking
Sunday Doesn't Come
Soon Enough
Play Spot
Small Business Package
Keep Things Running Successfully
Play Spot
Keep The Change
Get the Most Out of
Everyday Purchases
Play Spot
Mobile Banking
Effortless Banking
Play Spot
Small Business Package
Icing on the Cake
Play Spot
uPromise
Kids Go Through a lot of Stuff
Play Spot
The Student Package
Delicious Rewards
Play Spot
Content & Communication Strategy
Deliver messaging in contextually relevant ways to lengthen visual engagement and strengthen consumer connections.

(full content not available online)

Brand Guidelines
are Not Enough

"Matching Luggage" is not
Smart Integration

Brand vs. Channel vs. Campaign

© 2011 SoFierce.com, Curtis McClain