Initial consumer research showed that while the old name, Infomat, had substantial mindshare brand equity, most didn't understand the meaning of the name or saw any direct relationship between it and the business. To help bridge the transition from the old name to new name, it was decided to retain as much existing brand equity as possible and focus solely on a name that better reflected who and what the company represented.

General consumer response has been extremely positive and forthcoming. The WeConnectFashion organization are now happy to announce where they work, and not have to always explain what they do. The name speaks for itself.