Resume
SoFierce
Principal
Aug 99 - Now
Servicing clients and agencies through my personal agency moniker SoFierce, provides me the flexibility, freedom, control, and responsibility for perpetual personal and professional growth. This ultimately necessitates a high level of discipline, resourcefulness, adventure, and execution. It also affords me the opportunity to continually explore and experiment with new techniques and integrate them into an ever expanding tool palette.
Design effective, captivating, and often, noteworthy interactive experiences that deliver both emotionally and strategically.
Create compelling banner campaigns that exceed expectations by understanding, advising and delivering on the client's business objects.
Create compelling banner campaigns that exceed expectations by understanding, advising and delivering on the client's business objects.
Advise on-going clients of potential opportunities for business and brand exposure, efficiencies, and growth.
Help clients distill all relevant aspects of their company's image, business, and persona into a unified identity full of depth, originality, clarity, resonance, and impact.
Help clients distill all relevant aspects of their company's image, business, and persona into a unified identity full of depth, originality, clarity, resonance, and impact.
Organic
Creative Director
Associate Creative Director
Associate Creative Director
Jan 09 - Jul 09
Apr 08 - Jan 09
Apr 08 - Jan 09
Managing creatives, clients, timelines, expectations, executions, and egos, I learned how to efficiently navigate the often turbulent nature of multi-agency initiatives. Working with key stake-holders from partner agencies, we elevated the client's perception of effective cross-channel integration.
Managed the creative development for Bank of America's national digital signage network;
a $4M account.
Mentored 2-3 teams consisting of 3-4 creatives responsible for the artistic development of campaigns and outputs.
Provided innovative strategic thinking which contributed to the client's business, brand, and marketing objectives.
Helped client manage ongoing budget concerns through the development of 'evergreen' outputs that could potentially have an infinite shelf life.
a $4M account.
Mentored 2-3 teams consisting of 3-4 creatives responsible for the artistic development of campaigns and outputs.
Provided innovative strategic thinking which contributed to the client's business, brand, and marketing objectives.
Helped client manage ongoing budget concerns through the development of 'evergreen' outputs that could potentially have an infinite shelf life.
Consistently championed and challenged the client to explore novel solutions to business and marketing objectives.
Developed channel specific strategies for content deployment, pairing, timing, and overall digital signage best practices.
Spearheaded an initiative for the client to develop a richer set of brand standards to include channel specific guidelines.
Played an integral role in multi-agency strategic and creative collaborations of integrated initiatives.
Developed channel specific strategies for content deployment, pairing, timing, and overall digital signage best practices.
Spearheaded an initiative for the client to develop a richer set of brand standards to include channel specific guidelines.
Played an integral role in multi-agency strategic and creative collaborations of integrated initiatives.
Arnell Group
Senior Design Director
Senior Designer
Senior Designer
Feb 99 - Aug 99
Jul 97 - Feb 99
Jul 97 - Feb 99
This full-service, multi-disciplined agency exposed me to the complexity and level of excellence required by high-profile clients. The diverse breadth of projects allowed me to experience many different facets of design not usually encountered when assigned to a single account.
Founding member of the in-house interactive company Surge Interactive.
Oversaw a team of 4-5 creatives through all stages of interactive media development: Concepting, UX, Wireframes, Visual Design, Content Strategies, Production, Programming, Motion Graphics, Game Design.
Oversaw a team of 4-5 creatives through all stages of interactive media development: Concepting, UX, Wireframes, Visual Design, Content Strategies, Production, Programming, Motion Graphics, Game Design.
Served as the web/interaction design and information resource for the entire company.
Provided various visual components for pitch work: Identity, Illustration (2D & 3D), Print Ads, Press Kits, Presentation Materials, Web Banners, Websites, Product Mockups, Packaging.
Provided various visual components for pitch work: Identity, Illustration (2D & 3D), Print Ads, Press Kits, Presentation Materials, Web Banners, Websites, Product Mockups, Packaging.
© 2011 SoFierce,com, Curtis McClain